Why I need a website? Is it necessary to have a Website?
Ask these two questions yourself before start reading this article. Before going to the above two questions I just give you some important statistics that will help you find the right answer to the above two questions. You just see the below World Wide Internet Users chart.
- At present, Internet usage around the world is – 3,424,971,237 (approximately) people using the internet. Since 2000 Internet users increased by 566%. This is 40% of the World total population have internet connection today. Sources and Reference – Internet Live Stats
- 70% out of the above population daily using the internet. In 2015 there are 863,105,652 websites live on Internet. So it can increase considerably every year. So now you understand webmasters are not fool to start a website without a reason. The money is huge here and it is easy to make money here than any other source.
- North and South America – 21.8%, Australia – 67.6%, Europe – 19%, Middle-East – 40.2%, Asia – 48.4%, Africa – 9.8%. So it clearly shows how many people using internet. China, the country with most users (642 million in 2014). It is actually 22% of the total internet users of the world.
- Around – 536.6 million people are English users.
- Statistics show 8 new people start using the Internet every second.
- 38% of Media Interactions with each other on smart phones
- Daily around 1,40,000 new websites go live every day. This is something amazing to watch
- The websites with most monthly views are as follows : Google, YouTube, Facebook, Twitter, Yahoo.
- 144 billion emails sent every day. Exactly, 2,483,391 emails sent in 1 second.This you have to keep in mind when you’re doing e-mail marketing.
- 3,278, 688, 524 Google searches every day. So now you know the importance of SEO as well as the importance of indexing your site in Google search index.
- Each user spends at least 3 and hours on Social media every day. This is something to carefully look-up.
- Popular Social Media : Facebook, YouTube, Twitter, Google+, Linedin, Tumblr, Instagram, Pinterest and Reddit.
After reading the above 12 points, now you understand the importance of online presence.
When Google was founded in September 1998, it was serving ten thousand search queries per day (by the end of 2006 that same amount would be served in a single second). In September 1999, one year after being launched, Google was already answering 3.5 million search queries daily. Nine months later and, in mid 2000, search volume had increased five-fold, reaching 18 million queries on an average day.  By the time Google announced its IPO in April 2004, users around the world were submitting more than 200 million queries to Google every day – Information Courtesy : Internet Live Stats.
Internet Users by Region
Why your business need a website?
Today I am going to give you some more examples and statistical reports to get it clear about the subject, why your business requires a website? Suppose if you have a real-estate business like me, in the current scenario most of the buyers or prospects already purchased plots or flats or individual houses in your city. And then you can’t anticipate them to purchase again. In the same way matrimony, most of the people already registered with other matrimonial services which already exist in your city either through online or directly. In the same manner, you take travel. Most of them are booking tickets online. Because it’s comfortable to book tickets online than going to several places like Railway station, Bus Terminus, Aerodrome or Cinema Halls to book tickets. To reserve a ticket right away, it consumes a great deal of time, travel, energy and also money. And then to avoid that people directly using online websites to buy tickets. It requires just a few minutes to book a ticket. You can save a lot of money, traveling time and so on. So, from the above discussion and statistical reports it clearly shows, you must have a website to do business otherwise you’ll be out of the race sooner or later like Bill Gates said.
Bill Gates wasn’t kidding when he said : “If your business is not on the internet, then your business will be out of business”.
Competitors have a Website – What should I do now?
If you are in direct competition with another business that has a website already, they have a clear advantage, especially if they are adequately marketed their website through social media and also through a PPC ad network like Google AdWords. If your competitor has a website that to have popular website then your business will be in trouble. So there is no option for you other than creating your own website that too with WordPress.
Improve Your Customer Service by having a Website
A website makes it possible to provide instantly view information and even downloadable content. You can provide frequently asked questions for your site visitors to see up their question and immediately understand the resolution.
Not entirely does this satisfy your customers, but it can supply a citation for your customer support staff. A web site is a neat topographic point to gather feedback from your customers and prospective customers.
You can use surveys and forms that permit your site visitors to respond to questions you ask, enabling you to receive valuable marketing data from your clients. Depending on your company’s products or services, you may also to able to provide downloadable technical manual’s user guides, or instructions.
This provides value to your clients and can even get rid of the demand for many people to shout out your client service job.
People will await for you online
Sooner or later, someone’s going to type your name or business into a search engine. What do you want them to see? Nothing, or worse yet, your competition. These are people who want to see you. They are looking for what you are selling, and if you don’t have a Web site, then you’re letting them down- they expect to find you online.
For many people, you might as well not exit if you can’t be found with a search engine. Not delivering a Website is like not bothering to get listed in the phone book. Can you move your job without a telephone? In this “Information Age” we endure in, being online is critical.
The Website is a Great Advertising Platform to Promote your Business
Whatever your advertising- service, products or just yourself- a Web site is a great way to do it. Ever other kind of advertising going costs a premium, especially if you want to target a specific kind of person, and there’s no guarantee that they’re paying attention. Websites are like brochures that are free to reproduce, interactive, and quickly distributed to people who are already looking for them. No advertising medium even comes close to the ease-of-use and effectiveness of a website.
Your Business Open to Public 24/7
A website will allow your business or organization to be open 24/7[24 hours a day, seven days a week].. Many people surf the web in the evening when most businesses are closed. But if you have a website they can find, you are just as well as open. Is your competition open 24 hours a day, seven days a week? The world is your oyster- especially with a website, which allows your communication with audiences worldwide [as long s you both understand the same language]. Geographical locations or time zones are no longer a problem with the 24/7 availability of a website.
More than 300 Million People using Internet Everyday
That’s a lot of people. In fact, it is the number of Americans that regularly uses the Internet. Of those, 43.7 million use broadband. Worldwide Internet usage is one billion. On the web, it doesn’t matter whether someone is next door to you or on the other side of the world, they can see your website just the same as anyone else can, and it doesn’t cost you or them any extra. Phone and mailings, both cost enormous amounts long-distance, but your website lets you send information anywhere without any extra effort or expense. You can make friends and a contract in places you’ve never been and will never go – suddenly, working globally is no more effort than working locally.
Significant Information and Improve Communication
With a Web site, you can create an online store which allows customers to place orders any pay for their selections all via the internet. This all happens without your involvement once the website is designed and online, which classifies it as passive income. Your website can act exactly like a catalog, and contain photographs and descriptions of products- or it can be more advanced and make use of some of the emerging technologies- including audio and video to fully demonstrate your products and services.
Deliver Significant Information and Improve communication
More than ever before, people are turning away from traditional means of finding information and looking online. Yellow pages, directories, and printed materials are being used less. Brochures and flyers only allow for a few lines of communication. A carefully crafted website can guide your clients. Suppliers or employees through page after page of information another advantage is that you can add audio and video to these pages- something that paper communication tools cannot offer.
Share Business Information – Have About Us and Contact Us Page
People use the Internet often trying to find quick answers to basic questions. What are your opening hours? Do you offer payment plans? What is your phone number or email address? These are the days of “Inquiry Marketing”; so get a website if you do not already have one, and make sure that people can actually find it in the search engines and directories. About us and Contact us page must for any successful site.
Affordable, Easy and Expandable Marketing
When you compare the price of a website to the expense of creating and distributing more traditional forms of marketing materials, like newspapers, direct mail campaigns and magazine ads- the cost of setting up and maintaining a website is nominal. One of the best features of a website is that you can quickly and easily change information as it changes within your business. Unlike printed materials that need to be revised and then reprinted at a cost; a website allows you to change or add products and services as often as you wish in just a few steps. There is potential for free advertising when other website and blogs link to you. Also, when a website is designed well, when people type in related search terms into a search engine, your website will come up in the listings for free and a prospective customer to find your website.
Why my business NEEDS a Professional, Well-Designed Website!
Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.
Your SMALL BUSINESS will gain Credibility
Today, more and more consumers use the interest to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do.
If you already have a website, but it is “home-made,” having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based business, this is particularly beneficial since you do not have a store front to promote your products or services.
A website saves you money
As a small business owner, you probably think you can’t afford a professional website, but you can’t afford not to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $ 100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market, you can reach with a website, it is a very cost effective way to promote your business.
Subscription Option : Enable You to Keep Your Customers Informed
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website tan in print material, making it an effective way of letting your customers know about the arrival of new products or services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
It Is Always Easily Accessible – Desktop, Laptop, Mobile Phones
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
A Website Makes it Possible to Target a Wider Market
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (e Commerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
It act as Medium on which you can showcase your work
No matter what type of business you’re in, a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
A website saves your money and time
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
It Enhance Your Customer Support
May you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices.
By including a FAQ page, adding articles or uploading newsletters to answer all your customer’s questions you can keep them up-to-date. What better way to provide them with value added services than by sharing information on your website?
Website Creation Tips
Bonus Tip 1 : Search Online and Then Purchase Method
About 90% of customers use the interest to search for products and services they need before they make a purchase. Most customers today will assume your company has a website and may search for your business only to find you do not exist on the World Wide Web.
Most of your competitors probably already have a website. Don’t let them snatch your customers away by not having own company website.
Bonus Tip 2 : Various Channels to Promote Your Website.
On its own a website is not a useful marketing tool. We always recommend that you promote and advertise your website by including the web address on all your print material and business stationery, such as business cards, flyers, signage, delivery notes and invoice. And when you network or attend other events, don’t forget to mention your website to new prospects. Use your print material to drive traffic to your website by only including essential information to grab the attention and gain the interest of potential clients and by directing them to visit your website for more information.This way, you can reduce the quantity, size and/or frequency of your print material and therefore reduce printing and distribution costs as well as damage to the environment. Read ideas for promoting your website.
Bonus Tip 3 : WordPress Helps You to Manage Your Online Content
If you plan to update your content on a regular basis to consider a content managed site. Most web host providers offer some form of content management software that allows you to easily and quickly update your own content.
Discuss this with your website designer prior to beginning your website design, as they should be able to help you choose, customize and where necessary, upload the CMS software to your web serve.
Our CMS of choice is WordPress which can be customized to suit your needs and is very easy to use. View our website design portfolio, which showcases a number of client’s websites built using WordPress.
Bonus Tip 4 : Add both Blog and Forum section to Engage Your Customers
If you find potential customers ask you the same question think about adding a Frequently Asked Questions page to your website. Not only will this save you time by not having to repeat the same answers, it will also drive additional traffic to your website and will potentially increase sales of products your customers did not know about before.
If the line of work you’re in is constantly changing, and you want to keep your customers up-to-date, add a blog to your website so that you can don’t have to pay a website designer to add your content. Word press is the ideal tool for this and can easily be customized to match your static website.
Bonus Tip 5 : Integrate social media and video or photo sharing with your website
There are a number of reasons and methods for integrating your website with social media and video or photo sharing web sites. Using these sites you can direct traffic to your website on a regular basis or when you have something new to share. The inbound links from high-profile websites such as Facebook, Twitter, LinkedIn, YouTube, video, Flickr and now Google+ will increase your search engine results page ranking.
Using LinkedIn, Facebook, Twitter and Google+ you can communicate with potential and regular customers letting them know about upcoming events, new products and services, special offers and discounts. Create a professional profile on LinkedIn to demonstrate your skills and expertise for anyone looking for what you offer. Create a Facebook page and post photos of recent work or new products, with links to your website portfolio or product page.
Create a Twitter profile and post relevant tips and information with links to corresponding articles on your website. Create short videos and upload to YouTube to showcase your work or demonstrate useful tips to help clients. Always include a link back to an appropriate landing page on your own website and ensure you include a call to action on that page.
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